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ENGLISH VERSION CULTURE WAR

before you, and then they are all open, view, the extreme right manages, in understanding of this transformation
with the horizon in the background. the first place, to transform the error and uses it. Because, to a large
in illusion. That is, capture the desire. extent, the extreme right’s cultural
– You indicate in your books that Secondly, how it manages to transform war is an advanced arm of the savage
after the pandemic, the cultural war is illusion into collective illusion. And neoliberalism we live in today, a
no longer the great and only weapon of how can this be done? Through social neoliberalism that faces for the first
the extreme right. Could you explain? networks. time in a concrete way the need to
In the beginning, the cultural war recognize that natural resources are
was the most powerful electoral – It’s almost a psychiatric not unlimited, as was believed.
machine of the 21st century. At a diagnosis, isn’t it? Can we turn to
time when the progressive camp did several authors who think about the – Let’s talk about Brazil again.
not yet understand the mechanics effects of this modernity to help reflect In addition to this new flavor of social
of social media, the extreme right on this cognitive chaos? networks, we have another specificity,
produced cognitive chaos, initially Yes, it is a very difficult psychic which is this eternal return to the
through climate denialism. And after question. There are many thinkers who issue of military dictatorship and the
historical revisionism. In the presence attribute long-term anthropological strength of neo-Pentecostalism. Do
of cognitive chaos there is only one transformations to the introduction of you see a certain weakening of the
possible response: it is pure affection. powerful new means of communication. cultural war?
So the cultural war allows, paradoxically, Raymond Williams – an important This is somewhat the basic
to depoliticize the polis through the British cultural critic and one of the hypothesis of my latest book. Since
hyper-politicization of everyday life. creators of Cultural Studies – has the campaign, until the beginning
The concrete result is that no one a book that is very little known in of 2020, the Bolsonaro government
discusses polis projects anymore . Brazil, On Television . At the beginning has been the government of the
Hence the importance of the customs of this book, he says something cultural war. That is, a machine for
agenda, which is very favorable for very impressive. According to him, producing narratives that, based on
creating social panic. People stuck people think that a new means of “fake news” and conspiracy theories,
to customs do not deal with income communication is just another way constantly invents enemies that must
redistribution, inequality, the utopia of storing and transmitting data. He be eliminated. And this keeps the
of a fairer world. No! In the customs says no, that they can profoundly militancy permanently mobilized. The
agenda it goes like this: “tomorrow, alter the perception of reality. And cultural war is a powerful electoral
your daughter at school will go into therefore, they have unpredictable machine, because it is a powerful
the bathroom and there will be a man”, anthropological consequences. See, narrative machine of radicalizations:
“tomorrow, your son will receive a you have a whole generation between good and evil, the righteous and
gender ideology class, etc. the ages of ten and twenty, who spend the wicked, etc. It seems to me
ten to 12 hours a day with their cell that, with the pandemic, something
– This recalls Damares’ fake phones in their hands, you get on the fundamental broke. Because, in the
speech about children victims of subway and people don›t look at each beginning, the reaction – both in the
pedophilia in Marajó, for example. other; you go to the restaurant and United States and in Brazil, Trump and
Since you mentioned Damares, look there are couples who don›t talk. For Bolsonaro – was to either minimize or
at this example of collective cognitive the first time in the history of humanity deny the pandemic. In Brazil, Carla
dissonance. In 2013, Damares Alves there is a means of communication Zambelli had the courage to spread
– I have no difficulty recognizing that can be used 24 hours a day, “fake news” that coffins were buried
that Damares is very charismatic seven days a week. The book wasn›t with stones and not bodies. And the
and adored in certain evangelical like that, television wasn›t like that, Bolsonarists disputed narratives
communities – traveled the entire cinema never was like that. Social about the origin of the virus, about the
country as an advisor to the Evangelical agents, in the digital universe, have number of deaths, about statistics,
Parliamentary Front to denounce the an extraordinary capacity to keep us as if it were just another meme. It
existence of the “gay kit”, which never hostage within them. This is the first turns out that there was a moment all
existed. In 2018, Bolsonaro made use time that a media outlet has done this. over the world when the deaths from
of this complaint and it is as if he came We need to start thinking about the Covid stopped being numbers. They
into existence. In other words, when a anthropological consequences of this became faces: my cousin, a close
cognitive dissonance is made collective fact. A fundamental anthropological relative, a childhood friend. The dead
and millions of people embrace it, it consequence is that art and literature are no longer disputed as narrative
becomes real. It’s like Freud says when become absolutely exceptional, objects, because they start to affect
discussing error and illusion: error is an something apart, because both literary us all. When this happens, the cultural
objective mistake, illusion is a mistake, reading and aesthetic contemplation war loses a lot of its validity, because
but it is above all the projection of a depend on another enjoyment of time. it is not possible to transform life into
desire. If I project my desire and that a simple narrative dispute, especially
desire is also projected by 58 million – In other words, is the utopian when your father, your brother dies...
people, it stops being an equivocation desire to universalize art also defeated? There is a limit to cognitive chaos.
and becomes an objective political Completely. For example, in these two
reality. The “gay kit” that never existed images that you showed, it is a kind of – In a way, we are seeing the
came into existence and was important incredible throwback to a conception same thing in Palestine, right?
in the 2018 campaign. All my work of literature or academicism of art. That’s it! There is a limit to the narrative
consists of trying to understand how, It is curious to think to what extent dispute and the limit is what made us
discursively, from a rhetorical point of the extreme right has a very acute human: the awareness of finitude.

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