Page 85 - ARTE!Brasileiros #41

COLLABORATORS | PAGE 10 of art. Lizandra Alvim worked for years in the office of the
ISSUE 41 NOVEMBER DECEMBER 2017 PAGINAB.COM.BR renowned art dealer Renato Magalhães Gouvêa and, since
1997, came to represent the prestigious international auction
Christian Dunker, psychoanalyst is a full professor of the house Christie’s, next to Christina Haegler.
Institute of Psychology of the USP, Ph.D. from the University The work as a base of support in the area of evaluations for
of Manchester is the author of Christie’s in Brazil secured a consistent base of customers
Mal- Estar, Sofrimento e Sintoma e Constituição da Clínica for whom the consultant has produced studies on behavior
Psicanalítica, winner of the Jabuti Award. PáginaB! columnist, of prices and valuation of artists, Balance sheets of the last
he signs an article on empathy and conflict in aesthetic three years are part of the work of consulting.
experience The art market and art investors grew substantially in the
last twenty years, and expanded the range of buyers, many
Fabio Cypriano, art critic at Folha de S. Paulo, is professor of them beginners, for whom the knowledge of market
and doctor in communication and semiotics at the PUC-SP behavior help in their decisions.
is coordinator of the curatorial course of PUC-SP and is part The news however is how the online market grew. The consulters
of the Editorial Board of the ARTE!Brasileiros. In this issue, sign background and respectability guarantees this business as
some texts, among them a reflection on the Bienalsur and everything in the digital world, fake news viralizes but dies soon.
an article about the Museum of Modern Art of Buenos Aires Along with Gustavo Ribas, director of private equity area of
Mogno Capital, and the project idealizort, Lizandra began a series
Leonor Amarante is part of the Editorial Board of of researches in 2016 from the reports of Hiscox Art Online
theARTE!Brasileiros and is a member of the jury of the Trade Report, with data from the behavior of the purchase
International Contemporary Art Competition, Miami 2017, and sale of of artworks in American and European markets.
in this issue, wrote about the work of Wesley Duke Lee in Considerable Numbers, second Lizandra: “These markets
Miami Art Basel and the online art competition in 2015 reached 2.64 billion dollars, and grew 24 percent in
2016 reaching 3 .27 billion dollarsThe. forecast for 2020 is to
Maria Hirszman, journalist and art critic, worked at the reach 9.58 billion dollars” yet for now, in Brazil, the online
Jornal da Tarde and O Estado de S. Paulo. Is a researcher in art market corresponds to 4% of the total sales.
art history, with master degree from ECA-USP. In this issue, There are three types of exhibitors in Bomblô: galleries,
the reporter signs about the exhibition “Stories of sexuality” individuals and artists. In the second case the works become
that seeks to investigate through almost 300 works one of available under the title of Private Collection and, at last,
the most controversial issues for mankind in the 21st century under the title of Studio or Ateliê. The new online business
offer fully supports and different tools for optimizing sales
Enelito Cruz, graphic designer, head of ARTE!Brasileiros since and organization of virtual collectio.
2012, has a degree in Computer Science and Mathematics, In June, the Blombô began with six galleries an today there
but switched the software and the numbers by graphic arts. are 31 galleries and private collections. Each exhibitor, once
Worked for 16 years in the magazine Istoé and accompanied approved, runs your own space, making the selection of
the whole evolution of the digital process in graphic arts. works available for sale.
Was also part of the Vero Magazine R$Have already been negotiated with smaller values, and
this month they are reaching prices that are between R$
COVER: DETAIL OF THE WORK UNTITLED (DAVID TUPI), 2017, THE SERIES MIXED MEDIA 70 thousand and R$120 thousand.
ON PHOTOGRAPH NUPTIAS, 31 X 25 CM The condition of success in the virtual world, however, remains
the same as in the real world: the market requirements to
AROUND MARKET | PAGES 14 AND 15 stand out in the universe of the arts are professionalism,
CREDIBILITY AND experience and discernment.

TECHNOLOGY ACCELERATE BIENNIALS INTERVIEW | PAGES 16 TO 19

ONLINE ART MARKETS IN TOUGH TIMES, IT
TAKES TIME TO BUILD
ALTERNATIVES
BY PATRICIA ROUSSEAUX

IN JUNE THIS YEAR, after months of analysis and research,
Lizandra Alvim, a consultant for more than 20 years in the art CURATED BY THE DUO OF ARTISTS ELMGREEN & DRAGSET, THE 15TH
market and Mogno Capitalthe Capital, investment company ISTANBUL BIENNIAL FEATURES WORKS DEALING WITH DAILY LIFE
founded in 2015 by former partners of Hedging Griffo and AS A SPACE OF RESISTANCE
executives in the financial market, launched Blombô, first
online platform (www.blombo.com) of purchase and sale BY FABIO CYPRIANO