Page 110 - ARTE!Brasileiros #57

ENGLISH VERSION EVERYTHING IN CHECK

were also noted, not only at the fairs, but in the digital art,” who enter the market to do business, By patricia roussEaux. pHotos By Hélio
artistic scene as a whole. that is, buy and sell works with relative speed, not campos mEllo
collect them. In this sense, more and more types
between aCtivism anD finanCialiZation of operations arise in which the buyer does not in Countless european Countries, the return
Even though it is a movement already noticeable even become the owner of the work, but only a to setting up exhibitions, fairs and events has
over the last few years, the pandemic period has fraction of the work, such as those who buy shares managed to bring together visitors who are
seen the entry intensify of new buyers into the art on the Stock Exchange. cautious but delighted to be able to meet again
market, especially young people, some willing to ineQualitY that Does not affeCt the market their colleagues, their clients and a broad public
take a more “activist” stance, others interested in For Thais Darzé, this relationship of art as an eager to experience the work again.
doing business. This movement, verified globally, investment may be one of the reasons that leads There are still programming difficulties,
includes especially the so-called millennials - the years of pandemic to good sales results. “Work as several countries face different scenarios
generation that is now between 20 and 40 years of art is a material investment, a lot of people regarding vaccination, resulting in new spikes
old - as shown by research by Art Basel and uBs: in times of crisis choose to make this type of in contamination. With the arrival of winter in
“The shift to digital has brought improvements transaction,” she says. With a diverse collection, the northern hemisphere and new strains of the
in price transparency, access to information and Paulo Darzé Galeria presents works by emerging virus, the predisposition to the disease intensifies,
artists. Reducing barriers to market entry allows the young artists, as well as established names such which is leading to the stiffening of measures
development of a broader base of new collectors as Amilcar de Castro, Frans Krajcberg, Leda by governments, inclined to make vaccination
at different price levels,” says the report. Catunda and Tunga. Both sides of the business mandatory. In France, even with rigorous masks,
At least some Brazilian gallery owners noticed had very different results in 2021. “We have a visitors cannot enter any establishment, be it
this movement in their day-to-day life. “There heated art market for more expensive works, a restaurant, drugstore or museum without
was a growth of buyers from 35 to 45 years. It because the crisis less impacts the country’s presenting the French Passport Sanitaire or the
was not only traditional collectors who fed the large fortunes. From the point of view of young translated and recognized country of origin.
art market in this period, but new ones. Or maybe artists, the business becomes quite precarious. Specifically, the traditional French fair fiac,
people who are not even collectors, but new buyers They are works more into account, from emerging which took place from the 21st to the 24th of
with the potential to become collectors”, says artists and the sales impact is very significant.” October in Paris, has returned completely
the Murilo Castro. Gomide and Strina, who work The crisis that is imposed on the country, revamped at the Grand Palais Éphémère, as its
with works in higher price ranges, also noticed including in the cultural area - with the paralysis original address, the Grand Palais, has undergone
the change, however important they point out in the Law of Incentive to Culture, the lack of a heavy renovation since 2019. This new space
that the maintenance of old buyers is essential. investments in public institutions and even the , built especially for the fair, was authorized at
“It’s a consistent audience that already arrives restriction to artistic creation - does not significantly the National Meeting of Museums by the Paris
with a lot of information,” says Cravo, who has been affect the market. “I think we have a dismantling 2024 Olympic Games Committee. It was built
active in the market for 40 years. “Until the 1990s I going on, a very complex moment in relation to the by architect Jean-Michele Wilmotte in the space
felt that we needed to inform much more of the new public resources of culture, but in fact the market in beside Place Joffre on the Champ de Mars,
client, who came with desire, but very raw. Today Brazil is very dependent on private collectors, and taking sustainable materials into account (wood,
you observe the young man who has researched, these collectors continue to capitalize, continue to canvas) capable of being easily disassembled
who knows what he likes, who already comes with make the money circulate in some way, so it does and redesigned.
material to start the dialogue. I think this also not have a direct impact on the market,” says Bruna The fair, at the opening, was almost improvised,
has a lot to do with the internet, with this huge Bailune, of the young Galeria Aura and Bailune with a good security system, but with numerous
access to information.” It also must do, according Biancheri galleries. The findings are in line with problems in terms of customer service. Precarious
to Perlman, with the expansion of a network of the current context. As the report on global wealth scheduling system, service to the press and
qualified professionals to support this market, by Credit Suisse points out, the concentration visitors and some uncared for booths. Comfortable
from so-called art advisors and evaluators to of income increased worldwide in the period of spaces were not designed to gather, read and
catalogers and restaurateurs, among others. “That the pandemic. In Brazil, we live the worst level of plan when visiting the stands.
is, a whole service infrastructure that facilitates income concentration since 2000, with 49.6% of the However this, which says more about the fair’s
the growth of the market,” he explains. country’s wealth in the hands of 1% of the population. administrative management, almost a certain
According to Brenda Valansi, the impact of “I think there’s a lot of money in the art market. Every arrogance, did not cloud the shine of the exhibitors
this younger generation was felt at ArtRio 2021, day new collectors and new patrons enter. I feel like who competed from various countries in Europe,
and relates to a more engaged production in we’re at the beginning of a big boom, that the next Africa and Asia and who always bring excellent
the country: “What I realize that happens in the decade is going to be the best the art market has casts.
market, due to the political and social context, is ever had in history,” says Thiago Gomide. Historic and traditional galleries such as
a change in the choice of artists and the subjects The prediction does not seem far from what Thaddaeus Ropac showcased works by Georg
dealt with, which accompany the discussions that the polls show. “Deloitte’s report shows that the Baselitz, coinciding with the new retrospective
are happening in society. Along with this, there number of super-rich people in the world has of the German artist that has just opened at the
is a strengthening of an activist collectionism, grown a lot in recent years, and that this has not Pompidou Center and will remain until March
a concern of the collector to be more socially yet resulted in a proportional increase in art sales 7, 2022. Thaddaeus Ropac sold the artist’s Bad
active, and this happens very strongly with the numbers, which means that this market still has in Flur (2021), in the amount of 1.2 million euros.
new generations. The market also needs to be a lot to grow,” Perlman points out. According The 1900-2000 Gallery, founded in 1972 on the
attentive and offer other paths.” On a global scale, to the research, by 2025 one should see a great advice of Man Ray, initially focused on Dada, the
the international focus on Latin American art and growth in investment in arts not only in Brazil, but surrealists, pop, and hyper-realists and expanded
produced by smaller groups - black, indigenous, around the world. its cast to Fluxus and contemporaries such as
women or lGBtQia+ population - also favors the George Condo and Jean-Michel Basquiat. It
Brazilian market. They serve as an example - in fairs fiac paris [paGEs 22 to 26] traditionally shows treasures from Picabia, Max
a higher price range - the sale made by Gomide Ernst and Man Ray, by Alighiero Boetti and Joseph
& Co. for the Guggenheim in Abu Dhabi in 2020, STILL GROPING, Kosuth.
of a work by Lygia Clark for about R$ 10 million; or Brazilian artist Julio Villani, based in Paris since
the recent auction transaction by Sotheby’s New FAIRS, MUSEUMS 1982, is part of the gallery’s core of artists. His
York of a self-portrait of Mexican Frida Kahlo for AND INTERNATIONAL work, 65 cm of painting, acrylic on canvas from
nearly R$ 200 million - a record value for a work 1992, was sold on the first day.
by a Latin American artist. CULTURAL INSTITUTIONS Several figurative works reappear as stars. Alice
But there is still an increasingly significant share RETURN TO THE Neel, Chen Ke, Jean-Michel Othoniel, Yves Laloy,
of buyers, as national and international surveys who were sold early on. Victoria Miro presented
reveal, which is little - or nothing - concerned FACE-TO-FACE MODEL a beautiful series of 10 pastels by Chantal Joffe,
about the content of the works, but only with art What I Did Not See, 2019. And black artists are
as a financial investment. Perlman, analyzing data arte!brasileiros was at FIAC, in Paris, held also gaining greater expression on the circuit.
released this year by consulting firm Deloitte, this year in a temporary construction on the Templon brought a very original work by Omar
explains that there is a growing group of younger Champ de Mars; find out what were some of Ba, Senegalese artist born in 1977, Dispersion
buyers, “connected to everything digital, including the fair’s highlights Devant l’impasse, 2021.
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